585.797.3277 [email protected]

Financial Planning with focused, attentive, and purposeful advisory services

We help you navigate through the sea of bad advice, poor service, and improper commission-oriented sales tactics.

Wade Through the Tides of Life with Confidence

Wade Through the Tides of Life with Confidence

You will find our conversations dive deep into your financial goals and dreams. With our Certified Financial Planners (CFP®) by your side, we talk straight to what matters most to you.

We believe in making your money work for your values. Whether it’s supporting causes you’re passionate about, growing a legacy of wealth, or planning for retirement… we will always be here to guide and empower your decisions.

You will find our conversations dive deep into your financial goals and dreams. With our Certified Financial Planners (CFP®) by your side, we talk straight to what matters most to you.

We believe in making your money work for your values. Whether it’s supporting causes you’re passionate about, growing a legacy of wealth, or planning for retirement… we will always be here to guide and empower your decisions.

Whitney Merrill CFP

Whitney Merrill CFP®

CEO of Blazing Trail Wealth Advisors LLC

From projecting social security income to navigating Medicare planning, Whit and his team will help elevate each stepping stone on the trail you blaze together. You are not just crafting a personalized wealth management plan, but setting a course for financial freedom.

You’re never just a number.

Our Platinum Promise affirms that.

Treat others the way

THEY

would like to be treated

UNDERSTAND

We seek to understand before being understood. Our clients’ personal goals and financial circumstances will always define each step in our journey together.

IDENTIFY

We help you clarify and prioritize financial objectives, ensuring alignment with personal values and circumstances, to create a tailored wealth management plan.

ANALYZE

It is our passion to examine financial decisions, assessing risks and market opportunities, to develop goal-oriented strategies getting you on the direction to desired financial outcomes.

RECOMMEND

Mapping financial recommendations through clear and effective communication, ensuring clients understand options and make informed decisions aligned with their goals.

IMPLEMENT

Helping clients beat analysis paralysis by guiding them to take quick, confident steps on personalized financial plans, moving them closer to their goals.

MONITOR

Regularly tracking account performance while providing ongoing guidance and adjustments to ensure alignment with your  ever-evolving lifestyle objectives.

PEACE OF MIND

ANYWHERE ANYTIME

Plot your path with us and always know where your investments are headed.